Legitimate uses: when consent is not the right answer

Section 7 lists specific situations - for example data voluntarily provided for a specified purpose where the person does not object, certain employment purposes, legal obligations and medical emergencies - in which processing is allowed without consent.

Using it well

• Pick the exact clause for each activity.
• Record it in your inventory.
• Do not stretch a clause to cover marketing.
• Still give clear information and honour rights.